glossier
Drove the execution of copy and strategy across all touchpoints including site, CRM, wholesale (Sephora), retail, ads, OOH campaigns and PR.
stretch collection launch
g suit launch
glossier chicago store opening
balm dotcom relaunch + reformulation
deodorant launch
ami colé
Provided freelance copy support with marketing emails and product shade naming.
headquarters (a mammoth brand)
Led the strategy and execution of copy for all touchpoints including product, campaigns, site, ads, wholesale retail, voiceovers and commercials.
verb products
Provided copy support across product packaging, social and digital marketing. Check out Verb’s Purple Mask launch.
victoria’s secret + pink beauty
Led the creation of PDP, email + site copy for Victoria’s Secret Beauty, VS Accessories + PINK Beauty.
preenly
Curated images and created original social copy.
femme fit
Created original social copy.
