glossier

Drives the execution of copy and strategy across all touchpoints including site, CRM, wholesale (Sephora), retail, ads, OOH and PR.

Stretch collection launch

g suit launch

glossier chicago store opening

balm dotcom relaunch + reformulation

deodorant launch

AMI COLE

Provided freelance copy support with marketing emails and product shade naming.

headquarters (A harry’s inc. brand)

Led the strategy and execution of copy for all touchpoints including product, campaigns, site, ads, wholesale retail, voiceovers and commercials.

VERB PRODUCTS

Provided copy support across product packaging, social and digital marketing. Check out Verb’s Purple Mask launch.

VICTORIA’S SECRET / PINK BEAUTY

Editorialized copy for VS & PINK Beauty landing pages and emails.

Preenly

Curated images and created original social copy.

femme fit

Created original social copy.